WhatsApp Business what? App? Platform? API?

13 cost-effective clarifications you MUST know to utilize WhatsApp Business

Written by a Meta/Twilio Partner

Most asked questions when using WhatsApp Business

Gathered from hundreds of customer interviews

This free guide is for ...

Business Owners

Grow your customer base and boost revenue with WhatsApp Business.

Marketing Directors

Maximize your campaign ROI and drive customer engagement.

Customer Care Directors

Guide your agents to provide the best responses to demanding customers

WhatsApp Demystified

It is more confusing than you thought -- but here's a quick overview.

WhatsApp App

This is the consumer app with over 1 billion users in the world where you can easily download from the app store.

WhatsApp Business App

This is the app only for Businesses with which you can send up broadcasting messages to up to 256 contacts, and link to 4 to 10 devices.

WhatsApp Business Platform (API)

There's no official app from Meta. You have to use a 3rd party software to use it. You'll also need to pay for additional conversations or messages.

Need a partner to provide a white glove service?

Get Approved or Get Your Money Back

We’re so confident in our process that we offer a 100% money-back guarantee if we can’t get your WhatsApp Business approved and get your WhatsApp Business number up and running.

Our 100% Money Back Guarantee to You

You'll get your money back 100% if we don't get your WhatsApp Business up & running. This includes setting up your business verification and helping you select a best number to reach your customers.

First 30 minutes free.

Is it 100% money back guarantee for sure?

Yes, we'll give you a full refund if your WhatsApp business is not approved or .

How much do you charge?

Our price is $100 per consulting hour up to 3 hours.

What do you need from me?

Your legal business information and a legitimate business practice.

What's an unacceptable business practices?

In general: SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco), violations, spam, phishing.

How long does it take to get approved?

The consulting hours: usually between 1 hour and 2 hours, up to 3 hours.

The wall clock time: usually between 2 to 4 business days.

Cost that you didn't know

Meta usage fees

Starts at $0.025 per conversation.

Can be avoided (in the guide book)

Licensing cost

Monthly licensing cost per user.

You should pay for this.

3rd party surcharges

Adds up fast! Charge by message or by contacts.

Can be avoided (in the guide book)

After Approval ➡️ Start Sending

Seasalt.ai's SeaX for WhatsApp messaging helps you send WhatsApp replies and have 2-way conversations.


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